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Imagining The Indian: The Fight Against Native American Mascoting is a Call To Action to join the fight against the use of Native American Mascots.

  • There are currently 3 professional teams with Native American Mascots – the NFL’s Kansas City Football Team, the MLB’s Atlanta Baseball Team, and the NHL’s Chicago Hockey Team.
  • Additionally, there are close to 2000 secondary schools across the United States who still have Native American Mascots.
You can join the fight against Native American Mascoting!

Below, you’ll find organizations that are currently leading the fight. We’re fond of saying that “teamwork makes the dream work,” and we encourage you to join the team to end this harmful practice. Together, we can put an end to Native American Mascoting.

Not In Our Honor

Not In Our Honor

Rhonda LeValdo (Acoma Pueblo)
Imagining The Indian Interviewee 

Rhonda LeValdo (Acomo Pueblo) is the co-founder of Not In Our Honor, an organization based in Kansas and Missouri.  Not In Our Honor was formed in 2005 by a group of Native American College students at the University of Kansas and Haskell Indian Nations University. They have continued to advocate against the use of Native American imagery in sports.

Az to Rally/No More Native Mascots

Az to Rally/No More Native Mascots

Amanda Blackhorse (Diné)
Imagining The Indian Interviewee

Amanda Blackhorse (Diné) is the co-found of Az to Rally / No More Native Mascots. Based in Arizona, Az To Rally / No More Native Mascots are a group of Indigenous advocates in the southwest region who seek to confront the colonization of the identities of Indigenous people.

KC Indian Center

KC Indian Center

Gaylene Crouser (Standing Rock Sioux)
Imagining The Indian Interviewee

Gaylene Crouser (Standing Rock Sioux) is the Executive Director of the Kansas City Indian Center. Based in Kansas City, MO, Kansas City Indian Center seeks to encourage social, educational, and economic advancement of the American Indian community by promoting traditional and cultural values. They partner with Not In Our Honor.

Rebrand Racist Mascots

Rebrand Racist Mascots

Josh Silver
Imagining The Indian Interviewee

Josh Silver is a co-founder of Rebrand Racist Mascots. Based in Washington, DC, Rebrand Racist Mascots is a grassroots advocacy group that achieved victory when the Washington football team changed its name but now we are fighting other racist mascots.

National Congress of American Indians

National Congress of American Indians

As the nation’s oldest, largest, and most representative American Indian and Alaska Native advocacy organization, National Congress of American Indians (NCAI) has long held a clear position against derogatory and harmful stereotypes of Native people – including sports mascots – in media and popular culture. Since NCAI launched its campaign to address stereotypes of Native people in popular culture, media, and sports in 1968, significant progress has been made in pursuit of ending the era of “Indian” mascots.

National Indian Education Association

National Indian Education Association

The National Indian Education Association (NIEA) advances comprehensive, culture-based educational opportunities for American Indians, Alaska Natives, and Native Hawaiians. The Imagining The Indian Film Team has partnered with NIEA to develop educational curriculum that will be available to educators and students via PBS Learning Media.

We are a
community of
advocates. 

Join the Fight!

Brave-Less New World

Brave-Less New World

Imagining the Indian: The Fight Against Native American MascotingOnly once, in the nearly four years I lived in Washington, D.C., did I go to an NFL game. I was mostly indifferent to sports in general and to football in particular, but my girlfriend at the time was a rabid lifelong fan of the team there. It was the hardest ticket in town to get, so she was thrilled when she landed a pair somehow, during the 1991 season when they went on to win the Super Bowl.

What I remember is that when we walked in to the game on that very cold and cloudy November afternoon, a good-sized group of Native American protestors were drumming and chanting outside RFK Stadium. They were there, of course, in opposition to the team name and mascot.

Review: A pulsating documentary takes up ‘The Fight Against Native American Mascoting’

Review: A pulsating documentary takes up ‘The Fight Against Native American Mascoting’

Striving for meaningful visibility is hard enough for the marginalized Indigenous peoples of America without them having to also fight its spurious, racist flip side: the harmful stereotype industry of sports mascoting that keeps Native Americans in an Other-ized loop as a culturally disrespected and perpetually demeaned underclass.

The movement to get sports leagues, intransigent owners, and rabid fans to grasp the offensiveness in Native-themed team names, images and longstanding gestures — and harder yet, scrap them entirely — is the central subject of Ben West’s and Aviva Kempner’s pulsatingly argued, wide-ranging, and occasionally seething documentary “Imagining the Indian: The Fight Against Native American Mascoting.” Where movies and television have made the necessary changes onscreen (if not fully behind the camera), the sports world still clings to its affronts.

“It’s time for a reckoning.”

“This is an important subject and an important film.”

“Racial slurs shouldn’t be a regular part of everyday conversations, let alone cherished and institutionalized. It’s time for sports fans to open their eyes.”

Tribal Council

Yocha Dehe Wintun Nation
Northern California

Committed to
Our Mission

Our goal is to raise awareness of the issue of Native American Mascoting, expand the understanding, and appreciation, of Native American culture, and empower a movement towards widespread social sensitivity.

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Yocha Dehe Wintun Nation

Lead Executive Producer  |  Website

San Manuel Band of Mission Indians 

Executive Producer  |  Website

Jessica and Steve Sarowitz

Co-Executive Producer 

Aviva Kempner

Director & Producer  |  View Bio

Ben West

Director & Producer |  View Bio

Sam Bardley

Producer  |  View Bio

Kevin Blackistone

Producer  |  View Bio

Barbara Ballow

Editor  |  View Bio

Yancey Burns

Producer  |  View Bio

Contact the Filmmakers

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